In the final figures, The Lion King was still No. 1, with $21.9 million, about $200,000 below expectations. The studio execs for both Moneyball and Dolphin Tale severely overestimated their films' Sunday earnings; in each case, the actual weekend gross was about $1.2 million less than predicted. Moneyball finished in second place with $19.5 million, Dolphin Tale in third with $19.15 million. In more meaningful Monday action, the Tampa Bay Rays tied the Boston Red Sox in the American League wild-card race with two games to play. Now that's funnyball — unless you're a citizen of Red Sox Nation.]
In the 2002 baseball season, the underdog Oakland A's ran off a string of 20 wins to snag the American League West pennant, then were defeated in the first round of the playoffs by the Minnesota Twins, three games to two. In the late-September 2011 box-office derby, Moneyball, starring Brad Pitt as Oakland General Manager Billy Beane, streaked to the top spot on Friday only to lose the weekend to the defending champion, The Lion King, when the family audience stormed the plexes on Saturday. And there's a slim chance that another movie for kids, the true-life, live-action Dolphin Tale, could overtake Moneyball for second place.
Wait — a dolphin with an injured tail beating the Hollywood rajah Pitt? Why, that would be akin to the Tampa Bay Rays, nine games behind in the wild card race three weekends ago, coming from behind to knock the Boston Red Sox out of this year's playoffs. Before they played Sunday, the Rays had closed to within a game and a half of the currently stinking Sox.
According to early studio estimates, Disney's 3-D re-release of The Lion King will win the weekend box-office race at North American theaters with $22.1 million, a slim 27% drop from last weekend. Moneyball is pegged to take in $20.6 million. And Dolphin Tale, says its distributor, Warner Bros., will end up with Fri.-Sun. earnings of $20.26 million. Note that only $340,000 separates the estimated grosses of the Pitt picture and the dolphin drama. That's not a lot of money to make up, depending on how many kids and their moms take in an all-wet inspirational animal movie — think The Blind Side with a sea mammal instead of a homeless black kid — while Dad sits at home switching channels between the last Sunday of baseball's regular season and NFL week three.
To explain how this could happen, we need to apply sabermetrics — the math theories applied to baseball stats by the great Kansas guru Bill James, and adapted by the Beane team to spur the A's to their surprising 2002 season — to Hollywood movies. First, know that the "weekend grosses" that the studios issue on Sunday morning are based on hard figures of box-office revenue from Friday, soft ones from Saturday and, for Sunday, pure guesswork: a mix of numbers from similar films in the past, some field reports and possible consultations with a Ouija board. The final weekend grosses, released Monday and using actual dollar amounts, often vary by millions from the Sunday predictions. We won't know the outcome of this weekend's top three finishers until tomorrow afternoon.
Second, understand that different kind of movies attract different audiences on different days. Pictures aimed at guys tend to score big on Fridays, while those for kids do their best business on Saturdays, when parents treat their young to an afternoon at the mall, G- or PG-rated movie included. Family films also do well on Sundays.
This weekend's top three entries seem to have held true to form. Moneyball won Friday with $6.7 million, over The Lion King's $6.05 million and Dolphin Tale's $5.2 million. Yesterday, the baseball film increased its take by a healthy 24%, to $8.4 million; but Lion King was up 52%, to $9.2 million, taking the two-day lead over Moneyball by $260,000 — and Dolphin Tale's audience jumped an aquamazing 70% to $8.66 million. The studios' guesstimates for today's box office are $6.9 million for Simba, $6.5 million for Shamu and just $5.5 million for Baseball Brad.
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